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Marketing Watch survery 2012 and look ahead to 2013

Every year here in Alternatives we take the pulse of the marketing community with our Marketing Watch survey. It is a chance for senior marketing professionals to reflect on some big issues in their...

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Digital Sentiment – The Spring view from Irish business leaders

Here in Alternatives we frequently reach out to our clients to gauge what trends we need to be aware of and how they are feeling about the market. This helps us develop propositions and track the...

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